![]() ![]() These brands are not advisable to invest in as they do not have the capacity of earning revenue for any organisation. This product category has a low market share and a low growth in the industry. As you know, the beverage industry is mature, and the company operates in more than 200 countries earning high revenue.ĭogs: The next product category is dog or pet. Since the industry is not growing anymore and has matured, there is no need to invest in innovation.Īn excellent example of a 'cash cow' product would be coco-cola. I will now explain these categories and how they behave in terms of relative market share and industry growth.Ĭash Cows: Businesses with a high market share but low industry growth are termed 'cash cows.' The name 'cash cows' has been given as any organisation can get high profits from these brands with low investment. ![]()
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